Althea Thigpen

8/2021- Present

11/2017- 10/2020

• Achieved 19% increase in marketing sourced pipeline within the first three months.
• Achieved 34% growth in marketing sourced pipeline during tenure through integrated, multi-channel marketing campaigns.
• Led, designed and drove strategic testing plans across digital marketing campaigns including paid ads, social, and email, in order to optimize and promote content such as webinars, white papers, to increase lead generation.
• Developed and implemented internal and partner webinars, content syndication, trade shows, digital campaigns, and field activities.
• Increased MQL to opportunity conversion rate by 13% and reduced sales cycle timeline through best-in-class nurture campaigns.
• Partnered with Enterprise Sales Leads to drive Account Based Marketing (ABM) initiatives to increase engagement and leads through persona creation, list segmentation, and deep personalization.
• Partnered with marketing operations to manage marketing tech stack, create and analyze campaign reports and dashboards, ensure accurate program execution, including sourcing, attribution, u lead scoring, conversion optimization, and calculating ROI.

• Established vision and execution of brand voice, tone, and personality.
• Led B2B marketing efforts in a startup environment that integrated multiple channels to drive lead generation and opportunity conversion.
• Adjusted demand generation strategy to cultivate global channel partners in Japan and New Zealand.
• Led conversion of corporate positioning into product messaging, marketing material, and campaigns.
• Acquired qualified leads by mapping out marketing funnels, buyer journeys and spearheading multi-channel marketing campaigns.
• Drafted Created reports and dashboard, reviewed metrics and analytics in order to provide meaningful insights and recommendations.
• Partnered with the sales team to evaluate the pipeline and made adjustments to demand generation initiatives.
• Distilled complex concepts from technical leads into clear, easy-to-understand content.
• Partnered with internal and external resources to successfully execute effective editorial, PR, curated content, social media, and website update calendars.

Promoted to lead the sales & marketing teams in support of corporate growth. Assumed responsibilities including dynamic lead generation and nurture programs on a national level.

• Supervised three direct reports and managed four full-time contractors.
• Established strategy and setup for digital marketing programs including SEO, paid campaigns, email marketing, social media marketing, landing pages and various digital marketing efforts.
• Defined, administered and improved marketing technology stack to run campaigns and track metrics easier.
• Led cross-departmental initiatives, from strategy planning through implementation and maintenance, in an effort to reach strategic business goals.
• Conceptualized, designed, and implemented a tracking system, which effectively eliminated interdepartmental quarrels, and led the sales teams to increased lead conversion rate.
• Implemented new project management systems for internal (marketing) use, which was leveraged across the company.